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About Us: Resume
Leo C. Squiers
2500 Mustang Dr. #168 Grapevine, TX 75061 LeoSquiers@msn.com 817.481.9590

Creative Director

Results-oriented creative executive, with extensive history in management of all phases of total-concept advertising and marketing. Well-versed in total integration of the many aspects of full-service product/business promotion.
  • Outstanding leadership ability: skilled at creative team-building. Able to assemble graphics, copy, production, music, public relations and media elements into a focused, effective unit, appropriate to the job at hand.
  • Uniquely creative. History includes numerous innovations in reaching the target market. Successfully merged competitive businesses into cooperative marketing programs. Developed and produced proprietary patented P.O.P. signage. Introduced and perfected the pre-printed newspaper insert.
  • Expert illustrator, designer, copy writer and photographer.
  • Superb ability to understand a marketing need, conceptualize vehicles to reach the target and implement them.
Core Competencies
Illustration in All Media Copy Writing Photography
Management Training Research & Development
Public Relations Concept-to Completion Advertising & Marketing Direction
Professional Experience
The Stoneway Group
Owner, Manager
07/87 - Present
Responsible for all creative and promotional endeavors. Interface with both clients and their vendors. Design and implement print-media to integrate with national campaigns. Formulate new avenues of promotion. Design and produce necessary collateral materials including proprietary items unique to the individual client. Develop budgets, methods, materials and related graphics, copy and supporting campaign items. Obtain all printing associated with individual projects. Represent the client to his outside vendors and obtain approval of all creative before completion. Act as liaison between clients and vendors in matters relating to such creative material.
 
Independent American Advertising, Inc.
Director of Advertising
05/83 - 07/87
Started agency as in-house department to market numerous real estate ventures. With acquisition of Independent American Savings Association, the agency became a stand alone company with the Association as its primary account. Directed a staff of artists, media buyers, writers and account executives. Responsible for all creative work: print & electronic media, graphics, copy, public relations, talent etc. Independent American Savings grew from $41-million to $3-billion in assets during this promotional period.
 
Mills Marketing Group, Inc.
Partner/Executive Creative Director
01/74 - 05/83
Responsible for all creative and related media production of this four-agency group. Worked on the board in addition to executive duties, and personally produced $3-million of the agency's billing for creative services. Primary accounts included numerous financial institutions, real estate developers, restaurants and hospitality firms. Clients included Ford, Chevrolet, Chrysler/Plymouth and Subaru dealership associations, more than 100 individual dealerships as well as Fred Harvey and AMFAC hotels and restaurants.
 
Triton College
Instructor, Advertising Art I, II & III
(simultaneous with above positions)
All Semesters 1973 - 1978
Taught three offered levels of advertising and commercial art, to include associated topics and philosophies relating to production of coordinated marketing campaigns.
 
Dwight Frick Advertising, Inc.
Art Director
10/73 - 12/78
Responsible for graphic design and production of marketing campaigns, and client account executive duties with various upscale real estate, and related industrial and financial accounts.
 
Bremonda Advertising & Design, Inc.
Creative Supervisor
08/70 - 10/73
Began tenure as staff artist, promoted in six months to Art Director. Named Creative Supervisor the same year. Original position was layout and paste-up artist. As supervisor, responsible for all creative produced by this medium-sized agency specializing in retail dining establishments, and automotive dealerships.
 
U. S. Army
Illustrator, Psychological Operations
07/68 - 08/70
Psychological warfare specialist attached to the Seventh Special Forces. Expert in results-oriented, persuasive copy writing and illustration. Designed and produced numerous successful information campaigns associated with Airborne operations. Carried TOP SECRET and above clearances.
 
Education and Credentials
Associate's Degree in Advertising Art: American Academy of Art, Chicago, IL
Studies in watercolor with Irving Shapiro, Chicago, IL

 

1967
Marketing advisor to Ford, Chevrolet and Chrysler/Plymouth Chicagoland Dealership Associations.

Numerous advertising awards for packaging design.

Two patents awarded for original point-of-purchase display pieces used by Clairol Professional, Sally Beauty Co. and Conair, Inc.
 
Hobbies
Fine art (watercolor, oil, acrylic, gauche and black & white media). This has been most valuable when hand-illustration has been required for commercial work. Manual art scanned into digital programs produces a unique result difficult to obtain with other methods.

Graphics for web design.

Restoration of vintage model engines, and original design/fabrication of vintage-style tether cars and model aircraft.




The Stoneway Group
2500 Mustang Drive, #168 · Grapevine, TX 76051
LeoSquiers@msn.com

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